Where Beauty Meets the Art of Transformation

Alkemia Beauty is a makeup artistry brand specializing in bridal, event, and creative/editorial style. From luxury weddings, to professional branding sessions, each is rooted in intention and refinement - crafted to enhance your natural features with a soft, powerful edge.


Serving Niagara & Southern Ontario.

Services Offered

My Story

For as long as I can remember, beauty has been a grounding force in my life — a way to reconnect, to express, and to feel at home within myself. What began as a personal passion has evolved into a calling: to offer others the same sense of confidence, comfort, and self-recognition that beauty has always given me.

At Alkemia Beauty, makeup is not about covering or concealing. It is about revealing. Enhancing what already exists and amplifying the parts of you that feel empowered, elevated, and expressive. Beauty, to me, is not vanity — it is art. It is the freedom to explore every version of yourself, on your own terms.

The name Alkemia is inspired by the concept of alchemy — the art of transformation. Here, transformation is more than a final look; it is an experience rooted in intention, artistry, and thoughtful refinement. Each application begins with a personalized consultation, ensuring every detail feels aligned, effortless, and true to you.

Through bridal, event, and creative makeup services, my goal is to unveil the self you’ve always felt within — refined, inspired, and confidently expressed. Every face tells a story, and it is an honour to help bring yours to life.

Samantha xo

  • Client Love

    “I cannot say enough amazing things about Samantha at Alkemia Beauty! She did my makeup for a wedding this past Saturday, and the entire experience from start to finish was flawless. From our very first email, she was incredibly responsive, accommodating, and easy to work with. Sitting in her chair was an absolute pleasure—she is so warm and easy to talk to that I felt like I’d known her for years. And the makeup? An absolute SLAY! I felt so gorgeous, and my husband couldn't stop smiling and telling me I was glowing all night. If you want a talented, professional, and lovely makeup artist, book Samantha!”

    -Ashley

  • Client Love

    “I recently had my makeup done by Sam for a wedding! She was extremely professional, friendly, and flexible. She did makeup for the entire wedding party, and every girl looked stunning.

    For myself, I gave no inspiration photos but came in asking for a very natural look, with pink & browns on my eyes. She exceeded my expectations, and made sure the colours she used matched my skin tone and the lipstick I brought! She went above and beyond to make sure the bride felt comfortable and that the wedding party was well taken care of.

    I would absolutely recommend Sam for any event.”

    - Hannah

  • Client Love

    “I had such an amazing experience with Samantha! From the moment I sat in the chair, the entire appointment felt relaxing, stress-free, and the perfect self-care experience. I was a bit nervous because of my mature skin and worried makeup would settle or look heavy, but Samantha completely understood what would work for me.

    The final result was so beautiful, something I could never achieve myself. It was all glowing, fresh, radiant skin without feeling overdone. She enhanced everything in such a natural, flattering way. I felt confident, polished, and still like myself, just elevated. Even my husband was amazed. Samantha is incredibly talented, professional, and made the whole experience feel effortless. I left feeling genuinely beautiful. Highly recommend!”

    -Vicki

  • Client Love

    “I had such an amazing experience with Sam! She was incredibly professional, talented, and made me feel so comfortable throughout the entire appointment.

    I don’t typically wear a lot of make up, so I wanted a more subtle/natural look that felt like me. She absolutely nailed the look — my makeup lasted all day and night. I got so many compliments!

    You can tell she’s passionate about what she does and pays attention to detail. I would highly recommend her to anyone looking for flawless makeup and a great experience overall.”

    -Tiffany

  • Client Love

    “I recently had my makeup done by Alkemia Beauty, and I was beyond happy with the final look! I went in very open-minded, and Sam created something that suited my features and complemented my skin tone perfectly. Everything was blended beautifully, the makeup lasted all day, and it photographed incredibly well, I was honestly shocked at how amazing it looked in photos. I would absolutely recommend Sam to anyone looking for glam, and I’ll definitely be back for future events”

    -Jessica

  • Client Love

    “I was absolutely obsessed with my makeup! It lasted all day and night and I got so many compliments! As someone who normally doesn’t wear a lot of makeup, I was amazed at how lightweight and comfortable it felt. Sam perfectly enhanced my features without making it feel heavy or overdone. It was such a great experience from start to finish. Highly recommend and looking forward to booking her again!”

    -Kristy

  • Client Love

    “Sam recently did my makeup and it was absolutely stunning. Her personality, professionalism and overall vibe is a 10/10. She is so kind, genuine and easy to talk to! I can’t wait to continue to use her for all my beauty needs. I highly recommend her services.”

    -Megan

  • Client Love

    “I went to Sam for my first ever makeup experience, and she was absolutely fantastic. Made sure I loved what I had and even tweaked it a bit so she knew I wouldn’t feel overwhelmed by all the makeup!

    I will be back again! And i recommend her to everyone I know.”

    -Shauny

t h e a e s t h e t i c